After the phenomenal success of the 22nd Maroc in Mode (MIM) Show 2025, where buyers and sourcing delegations from across Europe and North America converged in Casablanca, the momentum continues to build. The 23rd MIM Show 2026 returns from 3–5 November 2026, once again uniting Morocco’s thriving textile and apparel ecosystem with the global fashion supply chain.
The previous edition marked a turning point for Morocco’s sourcing landscape - with leading brands, retailers, and importers from all over Europe, the UK, the USA, and Canada discovering first-hand why Morocco is becoming the preferred near-shore hub for the new era of fashion production. It was not just a show - it was a statement: Morocco has arrived on the global sourcing map.
As global sourcing undergoes one of the most significant realignments in decades, Morocco is emerging as one of the most strategically positioned sourcing hubs in the world. Organized jointly by AMITH - AMITH - Association Marocaine des Industries du Textile et de l'Habillement (The Moroccan Association of Textile and Clothing Industries) and CEMS-Global, the 23rd Maroc in Mode (MIM) Show 2026 will once again unite the nation’s powerful textile and apparel ecosystem, showcasing the finest Moroccan Textile and Apparel manufacturers with global buyers, brands, and innovators seeking agility, proximity, and sustainability in their next-generation supply chains.
Trade routes are being redrawn. The combination of geopolitical dynamics, tariff shifts, rising production costs in Asia, and near-shoring imperatives has transformed sourcing strategies across the apparel world. Brands are actively diversifying to secure resilient, multi-country supply networks that balance risk, cost, and speed.
In this new landscape, Morocco stands as one of the world’s most strategically placed sourcing destinations - a true gateway between Europe, Africa, the Middle East, and the Americas.
Morocco’s Edge in the New Supply Chain Era:
The 23rd Maroc in Mode (MIM) Show 2026 isn’t just a sourcing exhibition - it’s a strategic response to a reshaped global economy.
What to Expect at 23rd MIM 2026:
A Sourcing Platform Aligned with Global Shifts
Discover suppliers equipped for fast, flexible production and compliance with emerging EU and U.S. sustainability regulations. Curated zones across Textiles, Apparel, Denim, Sustainability, Machinery, and Innovation make sourcing seamless.
High-Value Matchmaking & Meetings
Pre-schedule direct meetings with the leading Moroccan manufacturers at www.mim.show, matching your technical and commercial needs. Every connection is curated for purpose and potential.
MIM Forum: Trade & Transformation
A thought-provoking lineup of discussions addressing geopolitics, trade policy, and the new sourcing geography. Topics include:
The Responsible Fashion Pavilion
Showcasing Morocco’s leadership in sustainable production - from clean dyeing and wastewater recycling to renewable energy integration and circularity initiatives.
Innovation in Motion
Experience the Denim District, Automation Lab, and Material Innovation Zone, featuring laser finishing, AI-based production planning, and smart fabrics redefining the future of apparel.
Morocco: The Strategic Bridge Between Continents:
Few countries combine the advantages Morocco offers:
In an era of trade fragmentation, Morocco offers connectivity, reliability, and resilience - the qualities brands now value most.
For Exhibitors: Strengthen Your Global Reach
Position your company at the intersection of global demand and regional opportunity. Meet sourcing executives from Europe, the U.S., Africa, and the MENA region—all looking for speed, flexibility, and reliability.
For Buyers: Secure Your Next Sourcing Advantage
The world is shifting from “low-cost” to “low-risk.” Morocco offers both - plus sustainability, skill, and strategic access. Walk the show, meet your next partners, and leave with supply solutions tailored for tomorrow’s realities.
As trade realignments reshape global apparel flows, the 23rd Maroc in Mode (MIM) Show 2026 stands as the anchor event for professionals who want to anticipate, adapt, and advance.
Come to Casablanca, where continents connect, creativity thrives, and the next sourcing era begins.
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