After the phenomenal success of the 22nd Maroc in Mode (MIM) Show 2025, where buyers and sourcing delegations from across Europe and North America converged in Casablanca, the momentum continues to build. The 23rd MIM Show 2026 returns from 3–5 November 2026, once again uniting Morocco’s thriving textile and apparel ecosystem with the global fashion supply chain.
The previous edition marked a turning point for Morocco’s sourcing landscape - with leading brands, retailers, and importers from all over Europe, the UK, the USA, and Canada discovering first-hand why Morocco is becoming the preferred near-shore hub for the new era of fashion production. It was not just a show - it was a statement: Morocco has arrived on the global sourcing map.
As global sourcing undergoes one of the most significant realignments in decades, Morocco is emerging as one of the most strategically positioned sourcing hubs in the world. Organized jointly by AMITH - AMITH - Association Marocaine des Industries du Textile et de l'Habillement (The Moroccan Association of Textile and Clothing Industries) and CEMS-Global, the 23rd Maroc in Mode (MIM) Show 2026will once again unite the nation’s powerful textile and apparel ecosystem, showcasing the finest Moroccan Textile and Apparel manufacturers with global buyers, brands, and innovators seeking agility, proximity, and sustainability in their next-generation supply chains.
Trade routes are being redrawn. The combination of geopolitical dynamics, tariff shifts, rising production costs in Asia, and near-shoring imperatives has transformed sourcing strategies across the apparel world. Brands are actively diversifying to secure resilient, multi-country supply networks that balance risk, cost, and speed.
In this new landscape, Morocco stands as one of the world’s most strategically placed sourcing destinations - a true gateway between Europe, Africa, the Middle East, and the Americas.
Come to Casablanca, where continents connect, creativity thrives, and the next sourcing era begins.
The 23rd Maroc in Mode (MIM) Show 2026 isn’t just a sourcing exhibition - it’s a strategic response to a reshaped global economy.
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Present for more than 60 years, the Moroccan Association of Textile and Clothing Industries (AMITH) has the mission of valorizing, defending, and ensuring the development of skills in the Moroccan textile-clothing sector. It is the standard-bearer of its creativity, dynamism, and evolution, and defends the interests of its ecosystems.
AMITH creates and consolidates links between the actors of the Moroccan textile-clothing sector and their various stakeholders with high standards, commitment, and at the forefront of developments in the sector.
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CEMS-Global USA is committed to organizing Professional B2B Trade Shows for important Business sectors of the trade and economy. CEMS-Global also assists Trade Associations, Governments, and businesses as an International Trade & Export Development Agency in international markets, including market research, export strategy development, partner identification, and trade promotion.
CEMS-Global has over three decades of experience in producing trade shows and conferences across multiple industries. Based in the United States, CEMS-Global operates worldwide, with a strong presence in North America, Asia, Africa, and Latin America. CEMS-Global also provides Strategic Consultancy that specializes in Business & Export expansion, Branding, Fostering industry collaboration, and creating opportunities to reach and expand business or exports in both established and emerging markets. With a reputation for professionalism and Global reach, CEMS-Global delivers high-quality, impactful events and Consultancy results that drive business growth and industry innovation.
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